The bull’s-eye barcode introduced in Woodland and Silver’s 1949 patent. Despite being the first barcode to be officially adopted by an industry, the multicolored design of the Kartrak symbol is now just a footnote in history. The seven barcode symbol finalists displayed in the official internal reports of the symbol selection committee. The bull’s-eye barcode, after all, was the original barcode symbol, and RCA was a powerful company that had invested significant resources in developing the technology. RCA’s main competitor was a latecomer to the battle for barcode dominance: the IBM symbol invented in the early 1970s by George Laurier.

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Persons: They’ve, I’ve, Becker, Bredel, Joseph Woodland, Bernard Silver, Theodore H, Maiman, Kartrak, Carecogn, George Laurier, Stephen Brown, ’, Jordan Frith Organizations: CNN, Stony Brook University, RCA, Litton, IBM, Communication, Clemson University Locations: They’re, Woodland, Troy , Ohio, Clemson , South Carolina